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We develop and describe a framework for analysis in digital advertising that highlights the touchpoints within the advertising and marketing course of as well as in the advertising and marketing technique process the place digital technologies are having and could have a major impact.

DMCC graduates master the core content material areas of their self-discipline from four perspectives: 1) identifying the core theories and areas ofdigital advertising and company communication, 2) classifies the core targets and tasks of digital advertising and company communication, three) managing buyer and stakeholder relationships with digital instruments, and 4) making use of principles of business ethics associated to resolution-making.Digital Marketing

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